Carboline is pleased to announce the launch of its completely revamped website. This redesigned site offers quick and easy access to essential product information and more clearly conveys the company’s brand. The site features a clean, uncluttered design, improved functionality and enhanced content, providing quicker access to product information.
The expanded product search helps visitors find product information faster and share the information easier. Coupled with the website is the launch of the new global format of Carboline’s Product Data Sheets. The new website and PDS format are results of feedback from customers, analysis of website traffic, and the desire to continuously provide a better online experience. Perhaps the greatest feature of the new site is its responsive design: content on the site automatically reshapes itself to maximize its presentation for any screen, including tablets and smart phones.
The new website also allows users to share products and pages that interest them with others across social media outlets and/or email. “We believe the new website better reflects our brand and will allow our customers to have a very positive user experience,” said Melissa Bentley, Carboline’s Vice President of Marketing. “We will continue to expand the available resources and frequently update content so visitors will receive the latest news and product information.”
The carboline.com web address is now the globally facing website, with carboline.us being specific to the United States. Other country-specific websites were included in the redesign and can be found through the “Local Websites” menu at the top of each page of the main website.